Rough Fuzzy Approach in Tourism Demand Analysis

Abstract

The substantial growth of the tourism activities in Malaysia clearly marks tourism as one of the most remarkable economic and social phenomena of the past few years. This paper introduces the rough-fuzzy approach in tourism forecasting. The rough-fuzzy is the extension of rough sets. Its can also be defined when the value of decisions and conditions attribute are uncertain. Within the hybridization process, we can see the strengthens of knowledge by the membership function. The study shows that the membership value of tourist arrivals from Saudi Arabia, Australia and US is 1, while the values for tourist arrivals from Taiwan and UK are 0.6755 and 0.2053 respectively. The degree of tourist arrivals from China and Thailand is also equal to 1, and from Japan’s is 0.4167. Keywords: Tourism demand; decision table; membership value; rough-fuzzy sets.